Google’s Hal Varian Explains How Adwords Works
TweetForget about naked ladies. This what passes for porn here at ChasNote headquarters: Hal Varian, Google’s Chief Economist, explains how Google’s ad auction creates relevant and high-quality...
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Workplace Attention Spans vs Leisure-Time Reading
Tweet In The Rise of Curiosity Journalism Ian Bogost explores the odd news that the most-viewed story published online by The New York Times in 2013 wasn’t a story at all; it was an interactive widget...
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Storytelling, Consumer Attention and Making Money on Media
TweetEarlier this month, at Stanford University’s Future of Media Conference, I was asked to share some thoughts about this moment in media and what’s ahead. Since I’m at least as bad as anyone else at...
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